ITC inaugurates ‘e-choupal’ retail network

August 4, 2008 at 11:47 am Leave a comment

Diversified business player ITC today announced the expansion of the company’s rural retail service ‘e-choupal’ network to Tamil Nadu with the launch of the first store at Sivganga.

The e-choupal network would provide agri-extension services to empower farmers through increased productivity of crops like paddy, ITC said in a statement.

“ITC’s proven expertise in the agri-sector will now be available to the poorest of farmers in the state and give them an opportunity to leverage the power of information technology and also benefit from high quality extension services,” ITC Chairman Y C Deveshwar said.

The company said that e-choupal would also specifically address the challenges faced by farmers in the predominantly dry areas of the state and improve yields and quality of crops.

Source


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Entry filed under: Retail.

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